Back to method ↖How does this work?
We want to understand the unique challenges your firm or nonprofit faces. Depending on your situation, you might come to us to develop a brand document, find your unique voice, analyse your existing brand, or receive advice on communicating strategically with your audience.
We use our AI algorithm to speed up the brand research process—something that traditionally takes weeks can now be done in hours. We train our system on high-quality, peer-reviewed studies and branding literature, then combine its analytical insights with our knowledge of psychology and neuroscience. This allows us to provide strategic insight quickly and accurately.
We then use insights from neuroscience and branding to develop creative strategies, drawing on our own creativity rather than automation.
Different organizations have different needs.
We discuss your priorities before work begins. A typical engagement may include some of the following:
- 01A finished brand positioning documentWe don't automatically generate text; we use AI for analytics and research rather than creative production.
- 02Core values & mission
- 03Voice and tone guidelines
- 04Colour palette
- 05Brandbook and a logoWe don't use AI to generate logos; we work with trusted human designers.
Make the organization behind the mission work better.
As an executive, you have to make decisions about how to run your business or nonprofit sustainably and efficiently. We provide dedicated operations management support.
- 01
Automating workflows
- 02
Setting up and improving project management systems
- 03
For nonprofits, assistance with the 501(c)(3) process and related paperwork
- 04
Improving budgeting, financing, and HR workflows